Stone Bake Cookie Company

Personal

Macro photo of cookies from the topMacro photo of cookies from the top
tl;dr
Branding
Logo Design

How might we create an engaging brand story to differentiate a small business?

Client
Context

Stone Bake Cookie Company is a complete branding and identity package for a hypothetical Chicagoland small business. After many years of baking for her friends and family, who unanimously declared her cookies the "best they've ever tasted", my aunt always dreamt of sharing the magic of her recipes through the back of a food truck.

This project was a personal endeavor to create a complete branding and identity system including a company name and logo, product packaging, photography, art direction, food truck livery design, and much more, so that my aunt would be inspired to finally start her business.

Final designs for packaging and stationary.

Responsibilities
Solution
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Impact

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